The Spark
Building my first SaaS business was tough enough. Marketing as a one-man band made it overwhelming.
Content creation became a full-time job on top of product development. Coming up with ideas, drafting posts, and publishing them across platforms at the right time - and in the exact format I wanted - consumed all my energy.
Over time, I started noticing repeatable patterns in the types of posts I needed - product releases, version updates, day-to-day insights. At first, I hacked these together with AI, refining rough drafts into something shareable. Over time, those recurring workflows turned into the foundation of Postomatic: a tool that could take a theme, polish it with AI, and adapt it across platforms.”
The truth is: my previous SaaS attempts never failed because of code - they failed because of marketing. I needed a tool to break this cycle and support all my future projects.
From Idea to MVP
Initially, I relied heavily on AI to refine and suggest ideas. I'd submit rough drafts, request rewrites, and gradually developed a feel for what worked.
Using my programming background and AI tools, I built a prototype that worked exclusively for Twitter. I already had the concept of Brand + Persona + Scenario in mind, and quickly coded it into the workflow.
The project came together faster than I expected:
- 2 months → scrappy initial version.
- 2 more months → working product.
- 3 months after that → approvals and full setup.
Building Postomatic
The hardest part? Integrations and prompts.
Documentation was tedious, and securing API approvals slowed progress. My early AI-generated posts were hilariously bad - they sounded like Sheldon from The Big Bang Theory had written them. Every initial demo flopped.
But after persistent trial and error, we succeeded. The first time a Postomatic-generated post went live on Twitter felt magical.
Postomatic Today
So here we are. Postomatic is now live at postomatic.io.
It's a one-stop AI-powered social media tool that simplifies creating perfect posts. You can sign up for free, connect your social accounts, and start planning content immediately.
We're currently in a quiet beta - the product works but isn't fully battle-tested yet. This is intentional. I want early adopter feedback to shape Postomatic's future.
The Road Ahead
We’re only just getting started with Postomatic. Here’s what’s coming next:
Smarter AI Content
We’ve built the foundation around Brand + Persona + Scenario, but there’s so much more to explore. Imagine being able to generate:
- Campaigns that run for weeks with consistent voice and visuals.
- Ready-to-go templates for product launches, feature updates, or community growth.
- Posts that learn from what performs best over time.
Rich Media Integration
Text is just the start. Social is visual, and we’re already working on:
- AI-generated photos and graphics you can drop directly into posts.
- Video support - from quick promo clips to ad mockups.
- Carousels and other formats that shine on Instagram and LinkedIn.
Built-in Analytics
Posting is only half the battle. The other half is knowing what works. We’re planning:
- Real-time analytics across platforms.
- Insights that tell you why a post performed well (or didn’t).
- Recommendations that automatically adjust your future content.
Community-Driven Features
We don’t want to build Postomatic in a vacuum. We want your input to decide what comes next. That means:
- An open roadmap.
- A feedback loop where early adopters shape the direction.
- Priority access for those who join us in the beta
If you're a SaaS founder, indie hacker, or small business owner trying to keep up with social media - give Postomatic a try.
It's free to start, and your feedback will directly shape how the product grows.
